The Cake Wrecks Phenomenon

Think again.
My friends, meet "The Sprinkle Roll":
Yes, real, sugar sprinkles. Brian S., who found these at his local Sushi bar, tells me they taste about how you'd expect. (Which is to say, not good.)
Apparently this company went looking for a logo in our inappropriate balloons posts:

Also, wouldn't that logo be more appropriate on a pair of swim trunks?
(HEYO!)
And finally, you know you've been reading this blog too long when a simple road sign makes you giggle/guffaw/startle the cats with screeches of amusement:

Reader Comments (78)
I always appreciate a Ghostbusters reference early in the morning.
I need to get one of those signs!! And the shoe logo? WHAT were they thinking?!?!
I saw that ad in a SkyMall magazine on our way to Texas over Christmas! I couldn't believe what I was seeing. And the ad didn't really mention the sperm logo, as if it was the most normal thing in the world! Strange times, people. Strange, strange times.
Oh my goodness, sushi and sprinkles. no no no.
LOVE that sign... and marshmallow icing actually... yum!
the shoe logo - big FAIL!
bwahaha, hilarious entry! i just saw ghostbusters (for the millionth time) the other day, too.
When I saw the first photo, I thought "Cake that looks like California roll -- how creative!"
But wait, that's real California roll, with sprinkles...
My head just asploded.
I want sprinkles. On EVERYTHING. (Icing on everything isn't a bad idea, too.)
Sushi and sprinkles?
:::gagging:::
No doubt, from a dive called "Jimmy's Sushi Bar."
I would have thought of Cake Wrecks immediately, if I'd seen the sudden icing sign.
Sudden Icing -- Cake Wrecks comes up with another great name for a band!
My fiance took me to try sushi for the first time. I was wary, but I noticed the little orange crunchy balls on top and I said, "Whoa, sprinkles!" He didn't tell me until after we were done eating that they were actually fish eggs. Ick!
Hey Jen, just finished voraciously reading CW (I'm working on Epbot now) and I just HAD to thank you for making me look like a maniac, staring at my phones screen and snorting out bouts of laughter everywhere I go! I love it!
And really, did someone not look at the shoe design and maaaaybe think "Waaaiit...that's not right..."? *sigh* I have lost faith.
The sushi made me gag. A little bit.
Love Ghostbusters. It kills me that I can't find a way to make the rest of my family enjoy it as much as I do. They never want to watch it. *grumble*
Mmmm...sushi-themed pastries. Somebody, somewhere MUST be doing that.
I just find it so hard to believe that the person who thought sugar sprinkles on sushi is of this earth.
And the logo? And intentional? Had to check it out myself "seed of life logo." Truely unbelievable.
But the sign. THE SIGN! I MUST HAVE THAT SIGN!!
LOL LOL LOL!!!
The shoe logo "GRAVITY DEFYER™ LOGO CAUSES PULL OUT – pain free/comfortable footwear line still swimming upstream despite retailer outrage"
Love it, would not wear it, but love it.
sushi, sprinkles and sperm...very interesting for a cake blog.
Sandra Lee needs that sign stapled to her head.
Love that sign. Sometime one wonders what the writers of such signs are thinking. There used to be one in a nearby city, known for its large( and now dead) elm trees, that read "SLOW MEN WORKING IN TREES"
It makes one ponder!
WV: forksol Confusius say: Forksol of sprinkle covered sushi can make one barfsol!
I saw those sperm shoes in Sky Mall!!! hahaha, we were dying laughing at them. The sperm logo was all over the ad.
Sprinkles on sushi?!? Seriously?!? I don't even want to know what those guys were smoking when they decided that would be a good idea...
As for the "sudden icing" sign, I was thinking more of ninjas popping out of nowhere and throwing icing at you, but Ghostbusters works too. Loved the Photoshopped picture at the end. :)
Sprinkles on sushi? Bleah! :P How about fish paste smeared on cupcakes?
I think it's probably a sign that I've watched a few too many hockey games that when I saw the sign, (well, yes, it opened up my eyes, but that's a whole 'nother story), I thought about the hockey term "icing" (sending the puck from your defensive end to the other end of the rink with nobody touching it), rather than thinking of frosting (apparently "icing" to the rest of you)
Next thing you know, someone's going to write "I want sprinkles" on a California Roll.
In wasabi.
It's like when you play too much Tetris, and everything looks like it's falling. Is that just me? Darn.
Alyssareeves, can this be for real?
(The company with the sperm logo says:)
"Our logo is deliberate. Our customers feel like they are getting the beginning of a new life when they try our shoes. ... What represents that? The seed of life. We're not embarrassed by it, nor are our customers."
They must have VERY hard-to-embarrass customers.
"Sudden icing"?
Now I have a new thing to watch for.
Here in far south Texas, there's a sign just before every bridge reading "Watch for Ice on Bridge." We always watch, but we never see any-- unless someone has just emptied a fast-food drink cup onto the pavement. It's a funny sign to see when the temperature is around 100 F. I think the last winter storm here that could have left ice on the bridges was at least 10 years ago.
Sprinkles? On sushi?
What is this, I don't even... WHY!?
WV: blethi - the sound I made when I realized that someone had put sprinkles. On. Sushi.
Anonymous said:
'There used to be one in a nearby city, known for its large( and now dead) elm trees, that read "SLOW MEN WORKING IN TREES."'
I guess the city was trying to shame the men into working faster.
Stop imagining sushi sprinkles or you will be suddenly iced!
yeah, it's kinda hard to see in the pic, but it actually says, "Slick Seed of Life Logo because its cool!" (I left out the apostrophe because they did.)
If that sushi roll was made with a cake center and frosting around the outside, it would be kinda fun! But putting plastic sprinkles on real sushi?! Gross gross gross!!!
- Odie
I guess someone wearing one of your t-shirts went into a sushi bar...and got what they wanted.
LOL sperm shoes! And the puns about how their logo came to be! *snort*
LOL at the icing sign! Actually, I picture frosting spread out all over the road with yellow piping for the center lines. Ghostbuster reference better!
The "Slow Children at Play" signs crack me up. Apparently the people who came up with that didn't have any children. The only time children are slow is when they don't want to do something (wake up, eat food they don't like, walk to their bedroom at bedtime, etc). Other than that...forget it!
Obviously they never heard the Schoolhouse Rock "Interjection" song.
BWAHAHAHAHAHAHAHAHHA!!! Thanks, I really needed the guffaw today! :)
Maybe the graphic artist for the shoe company was bored and decided to slip one in just to see if he could get away with it...or it was a team of hyperactive adolescents pulling one over on "the man."
"This job ain't worth $11,500 a year..." AHEHEHEHEHEH.
I want a t-shirt with that sign on it.
So why isn't there a picture of an egg on their women's shoes?
Just sayin'...
Okay, even if I wear the "I want Sprinkles" shirt, keep them off my sushi!
My husband is the graphic designer for the shoe company - he's not pulling one over on anyone. He's following what the boss wants.
And the shoes are really comfortable.
we love you guys very much. just so you know.
You know, I was just saying to myself today, "Self, whenever you manage to dig yourself out of this blizzard (we have over a foot already), you should treat yourself to some sushi!"
At least, that what I WAS thinking, until I read your post today.
Sushi+Sprinkles= No no no
Sperm shoes, indeed, tsk! You guys just jumped to the wrong conclusion. That isn't a sperm, it's, um. Um. It's the underside of a tadpole, of course. Sheesh.
@ Beth at 4:10pm - OK! Your husband is the graphic designer of the underside-of-a-tadpole shoes, and he is just following what the boss wants. That's fine.
Soooo.....what, exactly, *was* the boss getting at? Really wanting to know.
mmmmmmmmmmmmmmm sudden icing ......... licking lips!!!!
I've seen the spermy shoes before. I must repeat the one question on everyone's lips... "WHAT WERE THEY THINKING?!?!"
The sperm logo is the reason why you must always hire a graphic designer with a dirty mind & always keep them on your good side ; )
I have to laugh about the gymshoe ad. I saw this in Discover magazine and couldn't believe it was for real. What is the international symbol of the spermatozoan?
-Jacksonista
I feel so much better to read that the road sign made you laugh. I thought I was the only one.
Lori
My husband worked on a commercial for those shoes a few months ago, and the CEO was there - that logo was totally chosen on purpose, to symbolize the "new life" you will have when you wear the shoes. His advisers tried desperately to convince him to go with something else, but he refused. At the end of the shoot my husband got a free pair of shoes and they are really comfy :)